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OMNIVISION’s New Automotive Reference Design System (ARDS) Optimizes Automotive Imaging System Development
Sep 18, 2017

With OMNIVISION’s Reference Design System, Automotive Customers Can Create User-Friendly Demo Kits for Faster Time-to-Market

BRUSSELS, Belgium — September 19, 2017 — OMNIVISION Technologies, Inc., a leading developer of advanced digital imaging solutions, today announced the availability of an automotive reference design system (ARDS) that provides a plug-and-play platform for developing automotive imaging systems. The modular approach of OMNIVISION’s ARDS allows automotive imaging-system and software developers to mix and match image sensors, image signal processors and long-distance serializer modules. With its compact form factor, OMNIVISION’s ARDS is ideally suited for advanced driver-assistance systems (ADAS), rear video mirrors, camera monitor systems (CMS) and dash cameras.

The imaging-system industry is anticipating significant growth in ADAS, including surround-view and rear-view camera systems. The New Car Assessment Program (NCAP), a government car-safety program, mandates all new vehicles in the U.S. to be equipped with rear-view cameras by 2018. Surround-view systems (SVS) are also expected to become an even more popular feature for the luxury-vehicle segment within the same timeframe. SVSs typically require at least four cameras to provide a 360-degree view. OMNIVISION’s ARDS enables an ecosystem to design next-generation ADAS systems for the automotive industry.

“The lack of modularity and integration difficulties in current approaches to system design force automotive OEMs to design their own modules and often wait for third-party developments. Additionally, existing demo systems are not suitable for mounting on a vehicle for evaluation and testing, and do not allow for real-time video testing. As a result, time-to-market can be slow and costly,” said Thilo Rausch, product marketing manager at OMNIVISION. “Our ARDS reduces the design efforts and resources required to develop working prototype solutions. It allows customers to design-in OMNIVISION image sensors and image signal processors and reduces the cost and time of evaluating and testing a new system.”

OMNIVISION’s ARDS demo kits feature OMNIVISION’s OV2775 image sensor, the optional OV495 image signal processor (ISP) and serializer camera module. The OV2775 is built on 2.8‑micron OmniBSI™‑2 Deep Well™ pixel technology, which offers a 16‑bit linear output from a single exposure with best-in-class low-light sensitivity. The sensor is capable of recording 1920 x 1080 resolution video at 30 or 60 frames per second with a dynamic range exceeding 120 dB. OMNIVISION’s ARDS is available in two configurations, with or without the OV495 ISP. To learn more about all of OMNIVISION’s interior and external viewing systems read here.


OMNIVISION is a global fabless semiconductor organization that develops advanced digital imaging, analog, and touch & display solutions for multiple applications and industries, including mobile phones; security and surveillance; automotive; computing; medical; and IoT / emerging applications. Its award-winning innovative technologies enable a smoother human/machine interface in many of today’s commercial devices. Find out more at

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