In any mechanical endeavor, it’s very easy to get caught up in the generic everyday jargon of “safety-speak.” Everybody boasts of “improved safety features” without really articulating the ins-and-outs or taking the deep-dive needed to understand such complex processes and systems. Recently, OMNIVISION’s own Director of Automotive Marketing, Andy Hanvey and Senior Product Manager for Arm’s Automotive and IoT team, Graham Voller, sat down with Geof Wheelwright of the ARM Viewpoints podcast to discuss the rapidly advancing/growing technology of ADAS (Advanced Driver Assistance Systems), AMR’s partnership with OMNIVISION and industry trends that are affecting the entire automotive segment as a whole.
The group covers a number of topics, all of which are underpinned by the drive towards safety. According to the World Health Organization, nearly 1.3 million people lose their lives in road or traffic accidents every year. Government regulation has rightfully been on the rise and has tasked OEMS with finding solutions. And companies like ARM and OMNIVISION are the stewards of those solutions. As the exponential demand for RVC (Rear-View Cameras) expands into more robust (SVC) Surround-view camera systems, so does the need for processing, power management and display technologies. And, with systems moving away from just the luxury market and becoming a standard feature, OMNIVISION’s partnership with ARM couldn’t come at a better time.