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OMNIVISION Showcases Sub-$30 Automotive Camera Module at Techno Frontier Show in Tokyo
Apr 18, 2005

SUNNYVALE, Calif. — April 18, 2005 — OmniVision Technologies, Inc. (Nasdaq: OVTI), one of the world’s leading suppliers of CMOS image sensors, announced today that it will demonstrate a new reference design for a sub-$30 automotive camera module solution at the Techno Frontier Show in Tokyo, Japan (April 20 – 22). The reference design supports the OV7940, OmniVision’s first OmniPixel™ technology sensor developed specifically for the automotive market.

With its optimized single-chip CMOS design, the OV7940 enables a complete camera module with a billof-material cost of under US$30. This offers a significant savings over competing CCD module solutions, which can cost up to three times as much. Applications for the reference design include rear-seat displays, backup cameras, advanced airbag deployment systems, and lane departure warning systems.

The OV7940 is built to stringent, high-end specifications of the Automobile Electronics Council’s AECQ100 criteria encompassing a series of tests including preconditioning, humidity, high-temperature cycle, mechanical, optical and electrical test parameters. The OV7940’s high light sensitivity and its operational temperature range of -40°C to +85°C meet the critical requirements for automotive applications.

The OV7940 sensor has been shipping on a sample basis since its launch in mid-March 2005 and, owing to the high degree of customer interest, scheduled mass production has been accelerated to early in the third quarter of calendar 2005.

OmniVision will be demonstrating the reference design at booth 6355 for the duration of the Techno Frontier show.


OMNIVISION is a global fabless semiconductor organization that develops advanced digital imaging, analog, and touch & display solutions for multiple applications and industries, including mobile phones; security and surveillance; automotive; computing; medical; and emerging applications. Its award-winning innovative technologies enable a smoother human/machine interface in many of today’s commercial devices. Find out more at

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