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OMNIVISION Launches Advanced Automotive Megapixel Color High Dynamic Range Image Sensor
Oct 19, 2010


SANTA CLARA, Calif., — October 19, 2010 — OmniVision Technologies, Inc. (Nasdaq: OVTI), a leading developer of advanced digital imaging solutions, today announced its most advanced automotive image sensor to date, the OV10630. The new system-on-a-chip sensor combines megapixel 1280 x 800 resolution (including 720p HD video) with the industry’s best color high dynamic range (HDR) and lowlight sensitivity. Ideally suited for wide field of view and multi-camera applications, the OV10630 also incorporates special features and output formats for automotive machine vision applications. With its proprietary capability to simultaneously deliver high image quality and superior scene information content, the OV10630 is ideal for automotive applications that perform vision and sensing functions concurrently.

The 1/2.7-inch OV10630 is built on a 4.2-micron pixel OmniPixel®3-HS architecture, enabling best-in-class low-light sensitivity of 3.5V/lux-sec to capture detail-rich, HD-quality color video in any environment. Using a proprietary new HDR concept and processing technology, the new automotive sensor delivers excellent scene reproduction in the most demanding lighting conditions, achieving a dynamic range of 110dB in black-and-white, and more than 100dB in color. The OV10630 not only has the ability to accurately reproduce high-contrast scenes, but also employs auto dynamic range control to adjust to changing lightning and scene conditions to produce a clear, detailed and low-noise color image in any automotive situation. The sensor’s proprietary approach to generating HDR images also dramatically reduces or eliminates many typical HDR image sensor artifacts such as motion ghost artifacts and other unwanted effects.

A highlight of the sensor is its range of special features and output formats that allow the OV10630 to be used for many different automotive camera systems and other applications that run multiple machine and vision-based applications simultaneously. It enables multi-camera systems (up to and including 360- degree view) to incorporate additional functionality, including right angle and panoramic view and such sensing functions as lane departure warning, object detection and collision warning and avoidance.

“The OV10630 achieves a new benchmark in automotive image sensing applications, further outdistancing the closest competing devices in terms of performance,” said Inayat Khajasha, senior product marketing manager for automotive products at OmniVision. “Its ability to deliver color HDR images in HD format, even under the toughest operating conditions, makes it a very attractive choice for next generation automotive applications.”

The OV10630 has an active array of 1280 x 800 pixels, providing 720p HD video at 30 frames per second. It supports a digital video parallel port, providing fully-processed, display-ready color HDR video output in 8- or 10-bit YUV format, or 18-bit combined RAW RGB output with complete user control over formatting and data transfer. Fully unprocessed RAW data is also available in two 10-bit format images. The sensor also incorporates a number of automotive-specific features to support system health, including a temperature sensor with automatic disabling capabilities.

The OV10630 is currently sampling and is undergoing AEC-Q100 qualification. It is scheduled to enter mass production in the second quarter of calendar 2011.

OmniVision will host a series of private demonstrations of the OV10630 at both SAE Convergence 2010 and Electronica 2010. SAE Convergence will take place in Detroit, Michigan on October 19 and 20, where OmniVision will be in meeting room 733. Electronica will take place in Munich, Germany from November 9-12, where OmniVision will be in meeting room A6.123. Please e-mail to schedule a meeting at SAE Convergence or to arrange a meeting at Electronica.


Safe-Harbor Language
Certain statements in this press release, including statements regarding the expected benefits, performance, capabilities, and potential market appeal, as well as anticipated timing of mass production, of the OV10630 are forward-looking statements that are subject to risks and uncertainties. These risks and uncertainties, which could cause the forward-looking statements and OmniVision’s results to differ materially, include, without limitation: potential errors, design flaws or other problems with OV10630, customer acceptance, demand, and other risks detailed from time to time in OmniVision’s Securities and Exchange Commission filings and reports, including, but not limited to, OmniVision’s annual report filed on Form 10-K and quarterly reports filed on Form 10-Q. OmniVision expressly disclaims any obligation to update information contained in any forward looking statement.


OMNIVISION is a global fabless semiconductor organization that develops advanced digital imaging, analog, and touch & display solutions for multiple applications and industries, including mobile phones; security and surveillance; automotive; computing; medical; and IoT / emerging applications. Its award-winning innovative technologies enable a smoother human/machine interface in many of today’s commercial devices. Find out more at

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