Visit our Customer Experience Center for all of our latest demos Register Now
OMNIVISION CameraChips™ Win Top Honors for Quality in Two Categories at the PMA 2003 Camera Show
Mar 14, 2003

SUNNYVALE, CA — March 14, 2003 — OMNIVISION Technologies, Inc. (Nasdaq: OVTI), a market-leading independent supplier of CameraChip™ solutions for high-volume imaging applications, announced today that their 1.3 and 2 Mega-Pixel CameraChips™ are embedded in the winners of the DV Camcorder and sub $100 Digital Still Camera categories at the 7th Annual DIMA Digital Camera Shoot-Out.

The Mustek DV 3000 powered by OMNIVISION’s OV2610 2 Mega-Pixel CameraChip™ won the 2003 DIMA DV Camcorder Shoot-Out over other products five times the cost.

Manufactured by Mustek, the DV 3000 Digital Video Camcorder received a first-place award in the DV Camcorder Category. The DV 3000 takes full advantage of the OMNIVISION OV2610 2 Mega-Pixels capabilities to produce both high quality Digital Video and Digital Still Photos.

The Vivitar 3315 powered by OMNIVISION’s OV9620 1.3 Mega-Pixel CameraChip™ won the 2003 DIMA Sub $100 Point and Shoot Digital Still Camera Shoot-Out.

Manufactured by Vivitar, the Vivicam 3315 Digital Still Camera using the OV9620 1.3 Mega-Pixel CameraChip™ received a first-place award in the sub $100 Point and Shoot Digital Still Camera category.

“This is a significant market achievement for OMNIVISION,” stated Vern Klein, Director of Product Marketing at OMNIVISION. “Winning both the DV Camcorder and the sub $100 DSC awards is a huge statement of quality for both OMNIVISION and CMOS. OMNIVISION continues to make high quality digital imaging affordable to consumers.”

The Digital Imaging Marketing Association (DIMA) digital camera shoot-out was held in Las Vegas, NV, during the DIMA 2003 Annual Conference at the Mandalay Bay Resort, concurrent with the Spring 2003 Photo Marketing Association (PMA) tradeshow.

At the DIMA competition, cameras were divided into three main categories, Point-and-Shoot, Prosumer/Professional, and Commercial. Prints from each camera were then shown anonymously from Sunday, March 2, through Wednesday, March 5, in the “DIMA Shoot-Out Voting Booth” on the PMA 2003 Trade Show floor at the Las Vegas Convention Center.

Images from the Point-and-Shoot cameras were printed on a Fuji Frontier 350 Digital Minilab supplied by Fuji Photo Film. PMA 2003 trade attendees (non-exhibitors) evaluated the results and cast ballots for the best print in each category. The entries were voted upon by trade attendees, based on the overall quality of the digital print and the accuracy of color as compared to samples of fabric worn by studio models. Cameras with the most votes within each category were announced at a press conference on Tuesday, March 4 at the convention center.

Seventy-one digital camera entries and twenty-four manufacturers participated in the competition. In total, eleven digital cameras were named winners in their respective classes.

OMNIVISION will be demonstrating their CameraChip™ technology in booth #3160 at the CTIA Wireless 2003 Show, in the Ernest N. Morial Convention Center in New Orleans, La. March 17-19.

For More Information
For more information on OMNIVISION’s CameraChips™, please contact OMNIVISION by phone at 408-733-3030, via e-mail at sales@ovt.com or visit our website at www.ovt.com.

About OMNIVISION
OMNIVISION Technologies, Inc. is an independent CameraChip™ solutions provider. Utilizing proprietary design technology for its highly integrated still-photo and video camera solutions for high-volume imaging applications, OMNIVISION integrates multiple image processing and capture functions into a single CameraChip™ design. With the addition of only a lens, the result is a low-cost CameraChip™ that consumes less power, has a greater environmental functioning range and has a smaller footprint than typical CMOS multi-chip image sensor solutions. OMNIVISION’s CameraChip™ solutions are in cell phones, personal digital assistants, automobiles and industrial machine vision applications, as well as surveillance and biometric security applications. OMNIVISION is based in Sunnyvale, California. For more information about the company, visit our Website at www.ovt.com.

OMNIVISION and CameraChip™ are trademarks of OMNIVISION Technologies, Inc.

Safe Harbor Language
Certain statements in this press release, including statements regarding the capabilities of OMNIVISION’s OV2610 2 megapixel CameraChip™ are forward looking statements that are subject to risks and uncertainties. These risks and uncertainties, which could cause the forward looking statements and OMNIVISION’s results to differ materially, include, without limitation: potential errors, design flaws or other problems with the OV2610 2 megapixel CameraChip™ solution; customer acceptance and demand for the OV2610 2 megapixel and the OV9620 CameraChips™ and the other risks detailed from time to time in OMNIVISION’s Securities and Exchange Commission filings and reports, including, but not limited to, OMNIVISION’s quarterly reports filed on form 10-Q. OMNIVISION disclaims any obligation to update information contained in any forward looking statement.

About OMNIVISION

OMNIVISION is a global fabless semiconductor organization that develops advanced digital imaging, analog, and touch & display solutions for multiple applications and industries, including mobile phones; security and surveillance; automotive; computing; medical; and IoT / emerging applications. Its award-winning innovative technologies enable a smoother human/machine interface in many of today’s commercial devices. Find out more at www.ovt.com.

OMNIVISION® and the OMNIVISION logo are registered trademarks of OMNIVISION. All other trademarks are the property of their respective owners.