NATIVE 16:9 ASPECT RATIO DESIGNED TO SUPPORT FULL SCREEN PHOTO AND VIDEO SHARING
SANTA CLARA, Calif., — January 6, 2011 — OmniVision Technologies, Inc. (Nasdaq: OVTI), a leading developer of advanced digital imaging solutions, today introduced the OV10810, a 10-megapixel CMOS image sensor built on OmniVision’s highly optimized 1.4-micron OmniBSITM pixel architecture. The 1/2.5-inch OV10810 is designed to offer complete convergence between high-resolution still photography and full high-definition (HD) video by combining 10-megapixel burst photography at 30 frames per second (fps) with full 1080p HD video in a native 16:9 aspect ratio. This makes the OV10810 an ideal choice for digital still and video camera (DSC/DVC) hybrids and high-end smart phones.
“The OV10810 is a 10-megapixel image sensor that allows the simultaneous capture of full-frame, 10- megapixel still images and 1080p HD video at 30 frames per second, a unique feature that is exclusive to CMOS technology,” said Devang Patel, senior product marketing manager at OmniVision. “Allowing users to take pictures even while they are recording video is a key feature that bridges the gap between DSC and DVC, giving users the ultimate camera experience. Additionally, the sensor’s 16:9 aspect ratio reflects the increasing popularity of HDTV by capturing photos and video that align with the wide screen displays used in most of today’s TVs, notebooks and smart phones, further enhancing the user experience.”
Optimized to meet the performance specifications of next generation DSC/DVC applications, the OV10810 is outfitted with improved pixel and system architectures. The enhanced 1.4-micron OmniBSI pixel features significantly improved low-light sensitivity and full well capacity, as well as higher dynamic range and signal-to-noise ratio, making it the highest performing pixel in its class.
As a RAW sensor, the OV10810’s integrated programmable scaler enables either 1080p or 720p HD video capture at 30 fps while maintaining full field of view (FOV). At 2.6-megapixel resolution, the sensor operates at 60 fps with pixel binning, maintaining full FOV while offering significantly improved low-light sensitivity. At 5.3-megapixel resolution with cropping, the OV10810 runs at 60 fps. High frame rates enable a number of key benefits, including: slow motion photography, no image lag for shutter-less designs, continuous shooting, minimized rolling shutter effect, and real-time still image and video capture without changing resolutions.
The OV10810 features a 2 x 2 binning functionality to improve low-light sensitivity, and a post-binning re-sampling filter that minimizes spatial artifacts and removes image artifacts around edges to deliver clean, crisp color images. The OV10810 supports up to 8-lane LVDS or MIPI interfaces for high data transfer rates, and is compatible with a wide range of custom and merchant ISPs. The OV10810 comes in a CSP3 or RW package and is currently available for sampling.
Certain statements in this press release, including statements regarding the expected benefits, performance, capabilities, and potential market appeal, of the OV10810 are forward-looking statements that are subject to risks and uncertainties. These risks and uncertainties, which could cause the forwardlooking statements and OmniVision’s results to differ materially, include, without limitation: potential errors, design flaws or other problems with OV10810, customer acceptance, demand, and other risks detailed from time to time in OmniVision’s Securities and Exchange Commission filings and reports, including, but not limited to, OmniVision’s annual report filed on Form 10-K and quarterly reports filed on Form 10-Q. OmniVision expressly disclaims any obligation to update information contained in any forward-looking statement.