SUNNYVALE, Calif. — January 23, 2003 — OmniVision Technologies, Inc. (Nasdaq: OVTI), a market-leading independent supplier of CMOS CameraChip™ solutions for high-volume imaging applications, today announced availability of their OV7648 VGA 640×480 resolution CameraChip in a Chipscale package for integration into mobile phones, PDA’s and PC cameras. Utilizing the previously announced OV7640 Camerachip technology, the OV7648 is targeted at manufacturers of wireless handsets and camera accessories where large scale production of small form factor modules is desired.
“This is a strong alternative to traditionally packaged chips for small form factor applications,” stated John Lynch, vice president of worldwide sales and marketing at OmniVision. “Traditionally packaged chips are mostly empty space and make production of small devices challenging. Our new OV7648 part is a fully tested and packaged CameraChip at less than half the size, giving manufacturers looking for CameraChips with small footprints a viable solution.”
At 4.93×4.76mm the OV7648 CameraChip is available as a 22 pin BGA packaged part. It operates at 2.5V and consumes less than 40 mW of power when running at 30 fps (VGA). 2.5V is the internal power voltage generally supplied in cellular handsets. By requiring 2.5V, the OV7648 will demand fewer supporting components compared to competing technologies that require multiple or a higher voltage power supply, thereby reducing integration costs and design complexity.
The OV7648 CameraChip takes advantage of OmniVision’s proprietary analog processing technology to provide formatted YUV directly from the device. The OV7648 cancels Fixed Pattern Noise (FPN), eliminates smearing, and reduces blooming thereby enhancing the image quality and eliminating the need for additional image processing that is common with competing solutions. The following functions are programmable through an integrated serial SCCB interface:
• Auto Exposure control
• Auto White balance
• Color saturation
• Gamma Correction
• Sharpness control
• Hue control
The OV7648 CameraChip is currently available in production volumes. Quantity pricing is below $5.00 US.